Wedding Wholesale Favors
American Falls, Idaho (PRWEB) August 09, 2013
During recent efforts to revamp its current marketing strategies, The Bridal Box, an online bridal accessories retailer/wholesaler operating in southeastern Idaho, discovered there was a lack of wedding planning workshops in the area, and further research indicated that this fact included parts of Utah, including Salt Lake City. According to statistics released by the State of Idaho, there’s at least one marriage performed in Idaho every day with a staggering 13,700 total marriages having occurred in 2011–the latest published record. Nearby Idaho Falls and the surrounding communities in the state captured 20% of this market. It was evident that the field was wide open for The Bridal Box to become the expert and make its mark in this niche.
The wedding season was, at that time, in full swing when owner, Dee Allen, decided to take control. There were only a couple of months remaining within the ‘height of the wedding season’ and that window of opportunity would soon close; Dee didn’t want to waste any time getting started. She rolled up her sleeves, and within a month had developed two separate 3-ring binder workbooks with extensive information for both the bride and the groom, then she bought some advertising.
Within two weeks, there were five wedding planning workshops scheduled with brides, their moms, bridesmaids and fianc
Wedding Wholesale Favors : Southeastern Idaho's The Bridal Box, Provider of Bridal Accessories Online, Expands Services
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